Web Marketing: Getting Website Visitors & Converting Them To Buyers
Web marketing can give you peace of mind because of the constant stream of new customers that you get.
It fixes the problem most small business websites have: they don’t get visitors, and if they do they don’t convert them to buyers. They don’t get a positive return on investment.
In fact a common question by small business owners is;
Why doesn’t anyone visit my website?
Why doesn’t my website get me customers?
That’s a real problem for you as a small business owner because your customers are online. If they want a product or service they check the web. Nobody uses the physical yellow pages anymore.
If your website isn’t found you’re losing business.
Web marketing fixes that problem. It:
- Makes your business easier to find online
- Gets the click through to your website
- Converts visitors to buyers
It’s a lot more than just “having a website”.
So what do you need to get to the top of the search engines and get more clients, more sales and more profits?
A Website Is A Great Starting Point
If you’re serious about getting more clients you need a website. Yes, you can get new customers from sites like the online Yellow Pages, Yelp and Travel Advisor, but many of your prospective clients will still want to click through to your website and get more info. If your competition has a website and you don’t, guess who they click through to?
A facebook page is no substitute for a website. They’re needed for web marketing, but for customer retention, not to get new clients.
A Direct Response Site Works Best
You really need a direct response website.
A website has to have a lot more than just good looks. It needs to tell your prospective clients what they need to know, and it needs to get a response from them. It may ask them to phone or email you, join your newsletter, or maybe just like your facebook page, and it needs to do it in the right way. Just having a phone number on yur page doesn’t make it a direct response site.
Most websites aren’t direct response because most website designers aren’t marketers.
At Beyond SEO we can build you a direct response website that not only looks good it follows online marketing best practises to convert visitors into buyers.
Your Website Needs To Be Mobile Friendly
More people search on mobile phones than computers these days. If your website is a few years old it may not be mobile friendly so your potential customers will be looking at your competitor’s website not yours. You’re losing business!
Check your site on your phone and see what it looks like. If you have to pinch and zoom to look at your webpages your website visitors will hate it.
You Should Be Able To Make Minor Changes Yourself
It can be a real pain waiting days and having to pay $50 or $100 or more for what seems to be 5 minutes work making a minor change to one of your web pages.
With our website designs you can change the text yourself if you want to. You can add photos or even a whole new page if you want to.
Of course, if you don’t want to DIY we’re happy to do it for you. We even have hosting/maintenance plans that include 2 hours of updates per month.
You Business Needs To Be Found In Google Local Search
Google local search is great for getting new clients. You’ve probably come across the Google “3 pack” local listings yourself.
When you’ve been looking online to purchase something locally, or find a restaurant or a motel, you’ve seen Google pop up 3 local businesses that are the type you’re looking for. Chances are you click on one of those listings first. It’s only if you decide you want more choice that you look at the main listings.
Is your business in the 3 pack, or just your competitors?
It’s easy to check. Go to Google and type in your type of business and location. If you’re not in the 3 pack you’re losing business. And getting there isn’t as hard as you might think if you know what you’re doing. (We do).
If you’re not in there already, you’ll want to have your local business listed in Google Maps as well, and that’s part of your internet marketing campaign.
And In Directory Sites
Directory sites are another way to find new clients.
You’ve probably seen this yourself as well. When you’re looking online for a business a lot of the page one listings can be from a directory site like Yelp, Travel Adviser, the online Yellow Pages, Hotfrog or a host of others.
Getting to the top of these listings so your business gets found easily isn’t hard either. Once again it’s a case of knowing what to do, and yes, we do.
It’s an essential part of getting your business found online.
Get (And Keep) A High Star Rating So You Get The Business
There are a lot of sites that rate businesses, (Google local search is one) and chances are your business is already on some of them and already has a star rating.
If you have a poor star rating your business is going to suffer. Who is going to a 3 star car repair when there’s lots of 5 star to choose from?
Yesterday I was looking at listings for local Armidale motels and there was one with a 2 star rating. This business must be losing business and money, and they would have no idea about it. Most likely they don’t even know they have bad reviews.
Then there was the new hair salon in town with a one star rating…
To get more business from the internet it’s absolutely essential keep an eye on reviews, Keep good reviews up and bad reviews down. Bad reviews do happen, so when they do you need to respond to them in a positive way.
If you care about your customers it’s not that hard to do.
You can dramatically increase the number of good reviews you get with a bit of work and it’s well worth it.
And yes, at Beyond SEO we can help you with your reviews and star rating.
Even Web Hosting Is Important
You’d be forgiven for think web hosting is pretty unimportant, and that the dead cheap hosting is fine even though it’s for a business that keeps a roof over your head and food in your belly. (And a nice car in the garage).
Unfortunately, that’s wrong.
Hosting Affects Site Speed And Your Google Ranking
Google uses web site speed as a ranking factor. With cheap web hosts many websites “live together”. When those other websites get busy all the websites that are hosted together get slower. Google ranks your site lower.
Hosting Affects Your Site’s Security
Quality hosting makes security a high priority so your site is far less likely to be hacked, and if the worst should happen backups are available to get your site back to normal as quickly as possible.
That’s particularly imortant if you use a content management system such as WordPress which we use and which hundreds of thousands of other websites around the world use. We do it to make your site more affordable and so you can make some changes yourself.
Our Hosting Is Secure, Fast And Reliable
Hosting is included in our maintenance packages. Its Managed WordPress Hosting, so it’s designed to work well with wordpress and all the Worpress files and plugins are kept up to date. it’s fast, secure and reliable, and it’s backed up nightly. That means you don’t have to do anything yourself, and you can sleep well at night knowing your site isn’t going anywhere bad.
Our hosting is “Managed WordPress Hosting”. That means all your site’s WordPress files and plugins are kept up to date for maximum security. We back up your site every night so if the unthinkable happened and your site was hacked we can get it back to normal as soon as possible.
And our managed WordPress hosting is optimised for WordPress to make your site as fast as possible.
And Our Hosting Keeps Your Business Exclusive
Finally, our commitment is that while you’re using one of our maintenance packages (they include hosting) we won’t do web marketing for a business of your type in your local area.
For Best Results, We Use SSaM
Most people, including most website designers think that websites are web marketing, and if you want to go above and beyond for better results you use SEO.
That used to be true, but not anymore. So many websites use SEO these days that when you do too you’re just level pegging with everyone else. There’s nothing to make your site and your business stand out.
That’s why at Beyond SEO we use SSaM – Synergetic Systems and Momentum.
It’s a suite of tools and strategies that work together to create synergy and momentum in your web marketing so you get the website visitors and the sales. It covers everything you’ve read about above and more.
And because very few local businesses use SSaM, your business stands out.