Make Your Own Website
Should you make your own website and do your own web marketing?
Well, it’s definitely not for everyone. But, if you have the time and the interest and you’re willing to learn the skills and get the tools, then go for it. You could do a better job than a professional web designer.
- You have full control
- You’re not relying on a web designer who has no idea of marketing
- It’s a lot cheaper
- You have to learn a whole new skill set
- It takes time that you could be spending on your business
- It takes effort
- You need the tools. Don’t worry though, I have an all in one very affordable solution for you later.
- You have to be teachable
- You have to be interested and committed to make your own website.
A Website Is Just The Start
Most importantly you have to realise that a website is just the beginning.
A website without marketing is like a car without an engine. It’s like having a brick and mortar business at the end of a dead end street no-one ever visits.
Most websites fail. They don’t get visitors, they don’t convert the few they get into customers, and they don’t make money for their owners. Yes, that even includes professionally built websites, even the beautiful and expensive ones.
So, what’s wrong?
You Need Website Visitors
First you need website visitors and that’s not necessarily easy. So how do you get visitors?
Someone types a search term (keyword) into Google. Google finds the most relevant websites and lists them in order, best to worst. The best are optimised for the keyword, the site or page has some or lots of relevant links to it, and when visitors get to the website they spend time on it so Google knows it’s relevant.
There’s other things that affect whether your website gets to the top as well. Google has a secret recipe that includes page loading speed, whether your website is mobile friendly and lots of other things as well.
Of course, you can always pay for ads eg google adwords or Facebook ads. And often we may do that to kick-start our business or even for long term if it’s worth it.
You Need To Turn Visitors Into Clients
When someone sees your website in the Google results you need an enticing title and description so they actually click to go to your website.
When they get to your website you need to convince them to take action. (That’s why you need a direct action website). The action might be to ring for a quote, make a booking, buy something, download a free ebook, join your newsletter, or maybe just like you on Facebook.
How To Build A Successful Website
Realise Google is in the business of delivering high quality relevant results to searchers, so build what Google wants and what your target market wants.
Find Relevant Keywords
Work out what your target market is looking for. What info do they want and what keyword will they be using to search with?
• Do some brainstorming by yourself, with your staff, with your significant other, with anyone else who could help.
• Check what your competition is writing about
• Most importantly, use a keyword tool. You have to pay for the best tools, and that’s part of the price of doing business. Use the keyword tool to find lots of ideas, and to refine the ideas you’ve already had. If you don’t use a keyword tool most likely you’ll waste the next year of your life. It’s that important.
• Note: The keyword you think will be good might not be. Experts use jargon and terms their target market probably won’t. It’s a waste of time optimising a page for a technically correct term no one searches on.
Write Lots Of Pages
Once you have a good strong list of keywords you turn them into topics and you write a page on each topic, optimising the page for the keyword. And the more pages the better.
Why lots of pages?
Every page you write is one more chance for prospective clients to find your site. You can only effectively target one or two (similar) keywords on one page. If you have a one page website, then you have one or two chances of being found in Google. Twenty pages, at least 20 chances. 40 pages, 40 chances or more. Simple.
Write In A Reader Friendly Way
When you write, you write to presell. You can’t bludgeon your website visitor with buy, buy, buy. Yes you want a response, and buy is a great response, you just can‘t bludgeon them. And you don’t waste their time telling them how wonderful you are. (I’ve seen plenty of that on web design sites lately, and I just don’t believe it).
You have to help people, advise people, answer their problems, show how your product or service can help their problems, and show yourself to be the helpful friendly expert they want. Then, if they don’t buy immediately, they might do your second most wanted action, preferably allowing you to keep in touch with them.
And when you make your own website writing pages is different to writing something to be read on paper.
- You need lots of headings and for SEO purposes you need to actually use headings (H1, H2, H3 etc, not just large bold text)
- You need short paragraphs
- You need lots of white space.
- Images help.
- Bullet points help
And Don’t Forget The Search Engines
Your web pages have to be optimised for the search engines (SEO)
- You need your keyword in titles
- You need your keyword sprinkled through the text, but not so much Google thinks you’re spamming
- You need to use metatags on your images
- You need a unique title and description for each page
- And all the rest of the optimisation techniques
Other Important Things
Navigation must be easy to follow, and your website must at least look professional. No, it doesn’t have to be the Mona Lisa though.
Making your own website is just the beginning if you want to be successful with web marketing. You also need quality links to your website. Google sees these as votes of confidence and will give your site a boost in rankings.
Not just any links will do though. If you buy 1000 links for $10 from Fiverr Google will ban your site. It will never be seen by anyone. If you get dozens of links at once then nothing Google will think you’re spamming them and your rankings will drop.
There are plenty of places to get quality links from though.
Then a Facebook page is a big help to retain clients and to get them to buy again. And getting an email list going is one of the most important things you can do. You can recycle info on your pages into Facebook posts and emails.
Yes, There’s A lot To Know
I’m not trying to be funny here, but whole books have been written on pretty well everything I’ve mentioned here. There are very expensive ecourses for example just on email marketing. I could easily write hundreds of pages on how to build a website and market it effectively, things you have to know to succeed.
Yes, you can make your own website quickly with the drag and drop website builders out there like Wix. They build nice looking websites but I don’t recommend them because you have the problem of having a website and no visitors.
You can waste a year or more before you realise it just isn’t working. (Yes, it’s happened to me too).
The Only Web Builder I Recommend
Luckily there is one website builder that not only has every tool you need including a keyword tool and a website builder, it has a guide that teaches you everything you need to know to be successful. People that use this system are far more successful with a website than your average Joe or Josephine website builder.
I used their system for some time in the past and it was where I first learned exactly where I was going wrong. I had lots of ‘aha’ moments. I learned heaps.
As well as the guide it has hundreds of supporting pages on every topic you could possibly need to know to be successful with your website. It has a fantastic forum full of helpful people.
And it has a 90 day money back guarantee so if you try it and decide it’s not right for you, you get your money back.
The product is named Solo Build It, and you can check out all their tools here.
Note this is an affiliate link. I’ll get a small commission if you buy it. Also note that all the other site builders I won’t promote would also be happy to pay me a commission if I sold their products.
As far as I know, and I’ve been looking at website building tools for many years, Solo Build it is the only website builder that has all the tools you need to be successful, and all the advice you need as well. It’s the only website builder I recommend to newbies or DIYers.
Monthly Or Yearly?
You can subscribe monthly or yearly so what’s the best?
My advice – if you can possibly afford it jump in with both feet and get the yearly subscription. You’re more likely to succeed if you’ve made a commitment.
What Should You Do?
You’ve got 3 choices
1. Stay where you are.
2. Hire a professional web marketer like me. That gives you more time to work on your business.
3. If you have the time and the desire, subscribe to Solo Build It and make your own website. Follow the guide exactly or once again, you’re going to waste a lot of time and effort.
So, have a think, do some research and make an informed decision then I’d suggest go for option 2 or 3.